Diploma of Marketing gives you the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry-level employment in marketing roles and/or as a platform for further specialised study at Bachelor level.

By completing a Diploma, you have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports or Entrepreneurship.

This Diploma of Marketing is designed to integrate theory, practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing. Students explore underpinning theoretical constructs that inform marketing practice; students engage in practice both in simulated marketing workplace roles and in operating businesses; and they reflect on feedback from industry mentors and assessors.